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Punch List / Household coordination

It started with milk. It became a household’s shared plan.

A grocery list that worked with Siri grew into a household tool for capturing tasks, sharing responsibility, and keeping everyday plans moving. The challenge was knowing how much to add—and what to leave out.

Created & operated by John StrommenVisit Punch List ↗ (opens in a new tab)
Punch ListCreated & operated by PharettaLabs
Published Punch List product demo. Select the image to inspect it.

01 / Discover

“Add milk to the shopping list.”

The original problem was small and familiar: John wanted to add groceries to a shared list by voice. Google Home and Amazon Alexa did not fit the tools his household was using, so everyone kept returning to a shared note on their iPhones.

He built a simple web app and connected it to Apple Shortcuts. Now a request to Siri could add something to the grocery list.

That working shortcut revealed a bigger opportunity. A shared grocery list was also the beginning of a framework for household tasks.

The question behind the product

How can a busy household capture what needs doing and stay on the same page?

02 / Define

Give everyday life a shared place.

John added customizable categories and subcategories, then a household model: some lists could be shared with other members, while others stayed private.

Shopping and kids’ activities could be coordinated together. Within shopping, groceries, Costco, Amazon, hardware, and other categories could have their own place. Assignments made responsibility visible.

The product’s boundary mattered as much as its features. Punch List is for everyday household coordination. That focus guides the experience as new ideas are considered.

The product principle

Make it easy to capture a task, know who owns it, and see what comes next.

03 / Make

Bring tasks in from everyday life.

01

Scan to tasks

Turn a photo of a handwritten note, bill, school flyer, or household letter into tasks with dates and priorities. Review the proposed tasks before adding them.

See scan to tasks ↗ (opens in a new tab)
02

Email to task

Forward an email to the private Punch List address assigned to you. AI processes the message into tasks with due dates, priorities, and attachments, so an action item can move out of the inbox.

Explore email to task ↗ (opens in a new tab)
03

Households & shared responsibility

Invite household members, assign tasks, and share selected categories. Keep the rest private. Custom subcategories can separate groceries, Costco, Amazon, hardware, or other recurring needs.

See how households work ↗ (opens in a new tab)
04

Reminders that fit the day

Choose a morning notification for today’s due and overdue tasks and an optional evening look at tomorrow. Weekly Monday emails recap completed work, what slipped, and what is coming up.

Explore reminders ↗ (opens in a new tab)
06

A plan, not just a pile of tasks

The planning flow helps give undated tasks a place in the day or week. Google Calendar and Google Tasks integrations connect tasks and events, with choices about what to share with the household.

Explore calendar & planning ↗ (opens in a new tab)

Explore all Punch List features ↗ (opens in a new tab)

The hardest part / Keeping it simple

Every new feature had to earn its place.

The hardest problem was product design: responding to different household needs without making the app difficult to use.

Feature requests can pull a to-do app in many directions. John kept the focus on ordinary household coordination and used user feedback to refine how capturing, sharing, assigning, and planning tasks fit together.

The aim was for more capability to mean less everyday effort. The work was in making those capabilities feel like one coherent flow.

Technology & implementation

The tools behind Punch List.

The stack connects AI-assisted task capture with household organization, email, calendar services, and familiar ways to sign in.

Supabase
Backend platform
Anthropic API
AI features supporting the task experience
Resend
Email delivery
Netlify
Hosting and deployment
Porkbun
Domain management
Google integrations
Google Calendar and Google Tasks connections
Apple Siri
Voice capture through Apple Shortcuts
Account sign-in
Apple, Google, and Microsoft login options
Development & design workflow

Claude Code supports development, and OpenAI tools support design. Email-to-task also connects incoming messages and attachments with the AI-assisted task workflow.

04 / Launch

Meet the household where it already is.

Punch List brings together the ways household tasks arrive: a spoken reminder, a photograph, a forwarded email, or something added directly to a list.

Phone and computer notifications, email recaps, and calendar connections help keep the plan accessible beyond the app. People choose which categories to share and which to keep private.

John builds and operates Punch List as one of PharettaLabs’ own products.

Explore Punch List ↗ (opens in a new tab)

05 / Learn & improve

Keep listening. Keep the focus.

User feedback helped shape the product as it grew beyond its first grocery list. The recurring question was whether a change helped a household stay organized without adding more work.

That gives continued development a practical filter: does this make an everyday task easier to capture, share, plan, or finish?

The intended outcome is clearer responsibility and fewer things slipping through the cracks. This story does not claim measured time savings or household outcomes.

The PharettaLabs connection

Start with a small frustration. Follow the useful idea. Keep the product focused on the people it serves.

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