Bakery & café
Independent studio · Alpharetta, Georgia
Open up what
your business
can do.
Useful apps. Smarter workflows.
New ways to grow.
THE IDEA LAB ✳Guided preview
Think it. See it. Shape it.Talk directly with John ↗
Build useful software.
Shape the right product.
Find your next stage of growth.
Ideas from the lab
Big possibilities.
Small first steps.
Pick a starting point. Make it yours in the lab.
Illustrative concepts · not client projects
Home services
Fewer estimates falling through the cracks.
Give every request an owner, a next step, and a place to land.Make it your own ↗Shops & small teams
From a pile of receipts to a clearer month-end.
Capture, review, organize, and hand off something useful.Make it your own ↗Professional services
Help the right customer find the next step.
A useful search entry. Relevant proof. A clearer conversation.Make it your own ↗Our own ideas, out in the world
We build our own, too.
Three products we created and operate.
The same curiosity we bring to your business.
Second Summit
Find jobs that fit, understand the match, and prepare a tailored resume and cover letter.
Inside Second Summit
BookWard.ai
BookWard
A personal library that remembers what you loved and helps you discover what to read next.
Inside BookWard
Punch List
Punch List
A household to-do list that turns photos, emails, and everyday reminders into a clearer shared plan.
Inside Punch ListOriginal products from PharettaLabs. Screens shown from published product demos.
Good problems welcome
What’s holding
your business back?
A tool you’ve outgrown. An idea you can’t shake.
A growth problem that needs a fresh perspective.
Let’s work out what would make a difference.
01Custom software & apps
Customer portals. Internal tools. Web and mobile apps. Useful software shaped around the people who will actually use it.
02Integrations & thoughtful rebuilds
Connect the systems you depend on, reduce repeated work, or rebuild an existing app that no longer meets your needs.
03Product strategy & consulting
Get clarity on what to build, who it’s for, and what to tackle first. From an early idea to a product that needs a sharper direction.
04Marketing & organic growth
Bring a product and marketing perspective to acquisition. Find opportunities across technical SEO, content, AI search discovery, and the path from first visit to customer.
05Ongoing care & improvement
Keep your product useful after launch with a clearly scoped plan for maintenance, hosting management, monitoring, and continued development.
Meet the person behind the door
Hi, I’m John.
I like figuring things out.
I’m John Strommen, founder of PharettaLabs. My background spans product development, SEO, and marketing, with experience at companies including Redfin, RentGroup, and Walgreens.
I’ve brought that experience into building and operating my own apps. Now I help other businesses make useful things, solve stubborn problems, and find opportunities to grow.
This is a founder-led studio. You work directly with me, from the first conversation through the details that make a product work.
John Strommen Founder, PharettaLabs
Rooted in Alpharetta. Working with businesses nationwide.
The PharettaLabs approach
From a good question
to something useful.
One practical framework for products, software, and growth. A focused engagement can cover one stage or the full journey.
Find the real problem.
Understand the people, the business, and the opportunity. Get clear on what is worth solving.
A problem worth solvingChoose a direction.
Shape the approach, priorities, and scope. Decide what to tackle first and what can wait.
A focused planMake it tangible.
Design, prototype, build, and refine together. That could mean an app, a roadmap, or a growth experiment.
Something to testPut it to work.
Validate the work and prepare it for real use, with a clear handoff and agreed next steps.
A release with a planFollow the evidence.
Observe what happens, measure what matters, and use what we learn to choose the next improvement.
A better next stepSee the framework through our own products.Inside Second Summit
Good things start with a conversation
What are you
imagining?
Tell us what’s on your mind. A new product, a frustrating workflow, or a business that’s ready for its next chapter.
For a focused start
Build projects typically start at $10,000.
Consulting and ongoing support are scoped separately.
Prefer to talk the idea through?
A good question opens doors.
Use our project guide to clarify the problem and prepare an editable brief. You decide what to share.
Talk through your idea ↗